As new and emerging technologies and consumer demands create ripples in the supply chain, one thing is clear- it has never been more important to have intimate knowledge of your consumers. We're talking beyond wants and needs. Consumer Packaged Goods (CPG) industries need to understand the how, when, and where of consumer expectations. True consumer intimacy means not only delivering on your brand promise but to do so in the methods, channels, and timeliness that the individual consumer desires—from subscriptions and same day delivery to anticipating latent needs and events.
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